LAST UPDATED: 2.2.24 at 10:23 am, CST

There’s not a business in the world that wouldn’t benefit from copywriting. Better yet, there’s not a brand in the world that wouldn’t benefit from staggeringly inventive, wholly intuitive, singularly extraordinary copywriting. I aim to make copy a staple investment for all creatives.

A world where money lands in the hands of the clever, the thoughtful, the creative is a world where beauty, thought, empathy, and humanity take the helm. Copywriting puts money in the hands of creatives.

• ✨CONTENTS✨

🙋‍♀️ Who I am:

1. A creative. I am a semi-reformed theatre kid who has always had a creative mind and a flair for the dramatic. My work allows me to push the boundaries of my own creativity while providing great value for others.
2. A marketer. Yikes, I know. Believe it or not, I feel incredibly passionate about marketing. It’s the intersection of creative output and human psychology. It’s fascinating, and I love to dissect what exactly makes good marketing “good.”
3. A human girl. At the end of the day, I’m just Kori. My partner’s name is Matt, we live in Chicago and we just bought a house. We have a fat orange cat named Crunchwrap Supreme. I hate doing dishes. I love dancing, performing, and staying out too late at a kind of gross dive bar with my friends.

I am an optimist. I believe that there is still a lot of beauty left in the world. I believe that not everything has to be bad, including marketing. I believe that you and I both can be a driving force towards positive change.

🧠 What I do:

Regardless of the scope of project that we are partnering on, my workflows always take a similar shape. What differs are the ways we speak with each other, the amount of time we spend together, and the final product that you proudly display on your corner of the internet:

1. Connection. I only want to work with people who are lit up by their work. I always explain my “niche” as “cool people doing cool things,” and I think that’s the best way to sum it up. I want to work with people who aren’t adding to the noise, taking advantage of people, or just in it for the money. When your work comes from a place of creative passion, it shows. I am learning to say “no” to the people who don’t align with these values. I want to say a big, fat “HELL YES” to those that do.
2. Strategy. Market research, competitor analysis, messaging, and brand strategy are all built into the work that I do. Other people will have you pay extra for this. I, personally, can’t do my job without it.
3. Writing. The most obvious part of my job. I’d like to use this time to stress that copywriting is a specialized skill, one that I have learned over the course of 5 years and am still in the process of learning. No, your best friend who wrote “really good essays” in college is not qualified to write your website copy. I’m sorry to have to be the one to tell you that.
4. Revising. I prefer an open and flexible revision process. If my clients are not happy, then I’m not doing my job right. That said, I believe that my expertise does play a major role in the revision process. It does everyone a disservice if I am saying “yes” to decisions that detract from the quality of the work just for the sake of keeping my clients happy. I believe that, together, we can reach of point of near-perfection for everyone.